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Trade Marketing Manager - Lifestyle

Jakarta Permanent View Job Description
Currently seeking an experienced Trade Marketing Manager to drive commercial excellence, retail visibility, and in-store activation across a portfolio of premium and luxury eye wear brands. This role serves as the bridge between Sales, Marketing, and Retail Partners to accelerate sell-through performance, enhance shopper experience, and strengthen brand presence within key optical retail channels.
  • Opportunity to join a multinational company
  • Becoming the key person to thrive the business

About Our Client

A well known company in optical industry.

Job Description

Trade Marketing Strategy & Execution

  • Develop and execute annual trade marketing plans aligned with commercial and brand objectives.
  • Create channel-specific activation strategies to increase product visibility, consumer engagement, and sales conversion.
  • Translate brand and commercial priorities into effective in-store programs and retail campaigns.
  • Collaborate closely with Sales and Marketing teams to ensure seamless execution of trade initiatives.



Retail Visibility & Merchandising

  • Lead retail merchandising strategies to maximize visibility, shelf presence, and share of space across key retail partners.
  • Manage and coach a merchandising team to ensure excellence in execution and compliance with brand standards.
  • Drive expansion and optimization of window displays, point-of-sale materials, and branded retail assets.
  • Monitor retail execution quality and identify opportunities for continuous improvement.



In-Store Activation & Events

  • Plan and execute in-store marketing campaigns, product launches, promotional activities, and consumer engagement programs.
  • Lead multiple annual retail and trade events across premium and luxury brand portfolios.
  • Partner with retail customers to create impactful activations that drive traffic, conversion, and sell-out performance.
  • Evaluate event effectiveness and optimize future initiatives based on performance insights.



Sales Performance & Commercial Support

  • Support sales growth by developing trade programs that increase product sell-through and market penetration.
  • Analyze sales trends, consumer insights, and channel performance to identify growth opportunities.
  • Work alongside Sales leadership to develop customer-specific business plans and activation calendars.
  • Ensure trade investments generate measurable commercial returns.



Budget Management

  • Manage and optimize annual trade marketing budgets.
  • Allocate resources effectively across merchandising, activations, retail visibility, and events.
  • Track spending and ensure delivery of activities within approved budgets and timelines.



Cross-Functional Leadership

  • Partner with Brand Marketing teams responsible for above-the-line (ATL) activities to ensure strong integration between consumer campaigns and retail execution.
  • Collaborate with Sales, Finance, Supply Chain, and external agencies to deliver trade marketing excellence.
  • Build strong relationships with strategic retail partners and key stakeholders.

The Successful Applicant

Education

  • Bachelor's Degree in Marketing, Business Administration, Management, or related field.



Experience

  • 8+ years of experience in Trade Marketing, Shopper Marketing, Retail Marketing, or Commercial Marketing.
  • Experience within consumer goods, premium retail, luxury retail, eye wear, fashion, beauty, or related industries is highly preferred.
  • Strong understanding of modern retail, speciality retail, and optical retail channels.
  • Proven experience managing merchandising teams and retail execution programs.
  • Track record of delivering measurable sales growth through trade marketing initiatives.



Skills & Competencies

  • Strong commercial and business acumen.
  • Excellent stakeholder management and influencing skills.
  • Data-driven decision-making capabilities.
  • Strong project and budget management experience.
  • Leadership and team development skills.
  • Ability to balance strategic thinking with hands-on execution.
  • Strong analytical and presentation skills.
  • High level of ownership, agility, and accountability.

What's on Offer

  • Competitive remuneration package, including performance-based bonus.
  • Opportunities to work on impactful projects.
  • Professional growth and development prospects.
  • Comprehensive benefits aligned with industry standards.



Contact
Cheren Filus
Quote job ref
JN-082026-7081233
Phone number
+62 21 2958 8838

Job summary

Function
Marketing
Sub Sector
Trade Marketing
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Jakarta
Contract Type
Permanent
Consultant name
Cheren Filus
Consultant contact
+62 21 2958 8838
Job Reference
JN-082026-7081233

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.