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Sales Manager (HORECA)

Jakarta Permanent View Job Description
Our client is a well-established importer and distributor of premium international food & beverage brands in Indonesia. They are currently looking for a highly driven and commercially strong professional to join the team as a Sales Manager - HORECA.
  • Opportunity to grow premium F&B brands across Indonesia's HORECA market
  • Strong imported FMCG portfolio with established HORECA customer network

About Our Client

The organisation is a well-established player in the F&B distribution industry, known for its commitment to delivering high-quality products and services. Operating at a significant scale, the company focuses on fostering long-term partnerships and maintaining a strong presence in the market.

Job Description

As a Sales Manager (HORECA), your main responsibilities will include:

  • Drive sales growth and expand market penetration within the HORECA channel.
  • Develop and maintain strong relationships with restaurants, hotels, cafés, and food service operators.
  • Focus on growing distribution especially within Chinese restaurants and Western restaurant networks.
  • Identify new business opportunities and manage key accounts strategically.
  • Work closely with marketing, supply chain, and operations teams to ensure smooth execution and customer satisfaction.
  • Monitor market trends, competitor activities, and customer needs to develop effective sales strategies.
  • Lead negotiations, pricing discussions, and partnership development with customers.

The Successful Applicant

A successful Sales Manager (HORECA) should have:

  • Minimum 10 years of experience within a food distribution company.
  • Must have experience handling imported F&B products, either from:
    • FMCG principals with imported products, or
    • Importer/distributor companies.
  • Strong existing network within the HORECA industry.
  • Proven experience selling to Chinese restaurants is highly preferred; exposure to Western restaurants is also important.
  • Strong understanding of food service market dynamics and customer behavior.
  • Commercially driven with excellent relationship management and negotiation skills.
  • Able to work independently and manage multiple key accounts effectively.

What's on Offer

  • An opportunity to work with a respected organisation in the retail industry.
  • The chance to contribute to the growth of the HORECA sector in Indonesia.



Contact
Yasodara Oeyanto
Quote job ref
JN-062026-7035577
Phone number
+62 21 2958 8850

Job summary

Function
Sales
Sub Sector
B2B Sales
What is your area of specialisation?
Industrial / Manufacturing
Location
Jakarta
Contract Type
Permanent
Consultant name
Yasodara Oeyanto
Consultant contact
+62 21 2958 8850
Job Reference
JN-062026-7035577

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.