Marketing Manager - FMCG

Brand Strategy & Consumer Communication

• Adapt regional brand strategies and campaigns to local market needs using consumer and market insights.
• Develop annual and quarterly marketing activation plans that support core brands and innovation initiatives.
• Build integrated communication calendars aligned with commercial priorities and shopper marketing programs.
• Ensure high-quality execution of brand campaigns through effective collaboration with external agencies and internal stakeholders.
• Provide input on localized messaging, claims, and creative content to ensure market relevance and compliance.

Brand Performance & Budget Management

• Analyze consumer trends, competitive activity, category dynamics, and brand performance to inform marketing decisions.
• Monitor campaign effectiveness and recommend optimization opportunities to improve business outcomes.
• Manage marketing investment and resources to maximize efficiency and return on investment.
• Partner with cross-functional teams to develop integrated business plans that support strategic brand objectives.
• Lead post-campaign evaluations and translate learnings into future initiatives.

Content, Digital Marketing & Media

• Localize regional campaign assets and develop market-specific content for multiple consumer touchpoints.
• Lead the creation and deployment of digital, social media, influencer, and content marketing initiatives.
• Manage relationships with creative, media, digital, and research agencies.
• Develop and oversee media strategies that maximize reach, engagement, and marketing effectiveness.
• Continuously evaluate media performance and optimize spending to improve ROI.

Portfolio & Innovation Management

• Drive the successful launch and execution of innovation projects aligned with broader business objectives.
• Support portfolio planning by identifying growth opportunities and recommending portfolio improvements.
• Collaborate with regional and local stakeholders to ensure a healthy balance of core and innovation offerings.
• Plan and execute consumer-facing initiatives such as sampling programs, experiential marketing activities, and brand events.

Retail & Commercial Activation

• Partner with sales and trade marketing teams to ensure consistent execution of brand initiatives at the point of purchase.
• Support the development of integrated activation plans that connect consumer communication with in-store visibility and conversion.
• Monitor execution quality and identify opportunities to strengthen shopper engagement and sales impact.