Marketing Manager - B2C

Business Impact & Ownership

• Take accountability for marketing performance in Indonesia, contributing directly to revenue growth, market share, and profitability.
• Manage marketing investment with a strong performance mindset, ensuring spend is efficient and outcome‑focused.

Consumer, Brand & Positioning

• Identify and define priority consumer segments and insights to inform clear, compelling local positioning.
• Ensure brand messaging is relevant to Indonesian consumers while staying aligned with global brand direction.

Planning & Market Activation

• Develop and deliver the annual country marketing roadmap, covering brand campaigns, product launches, digital always‑on activity, and e‑commerce initiatives.
• Ensure plans are integrated, execution‑ready, and designed to generate disproportionate impact.

Digital, Social & Influencer Marketing

• Drive digital and social demand generation across key platforms, including paid social, content, influencers/KOLs, affiliates, and major online marketplaces.
• Lead experimentation, learning, and rapid scaling of effective campaigns and content formats.

Performance Management

• Set clear funnel metrics across awareness, engagement, traffic, conversion, and return on investment.
• Regularly review performance and translate data into decisive optimizations and actions.

Agency & Partner Leadership

• Brief and manage creative, media, production, and influencer partners with clarity and high standards.
• Maintain ownership of strategy and results, with a willingness to personally step into execution when needed.

Cross‑Functional Collaboration

• Work closely with commercial, e‑commerce, distributor, trade, and regional teams to ensure aligned go‑to‑market execution across channels.
• Adapt global campaigns into culturally meaningful, platform‑appropriate local executions.

Market Intelligence

• Keep a close pulse on consumer behavior, competitor activity, and platform trends to identify new opportunities and challenge existing approaches.