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Head of Marketing (FMCG)

South Jakarta Permanent View Job Description
The Head of Marketing will be responsible for developing and executing integrated marketing strategies that strengthen brand equity, accelerate business performance, and drive sustainable growth. This leader will oversee brand management, consumer insights, innovation, media, communications, and portfolio strategy while working closely with cross-functional teams to deliver business objectives.
  • Opportunity to work in collaborative, resilient, and a fast-changing industry
  • Opportunity to be involved in a fast growing FMCG multinationals

About Our Client

The company is a global leader in the consumer goods industry, home to some of the world's most loved brands enjoyed by millions every day. With a strong commitment to innovation, consumer centricity, and sustainable growth, they continue to shape categories and create meaningful connections with consumers across multiple channels and markets.

Job Description

As a Head of Marketing (FMCG), your main responsibilities will include:

    • Develop and execute the overall marketing strategy to drive market share, brand growth, and business performance.
    • Lead brand portfolio management, ensuring clear positioning, differentiation, and long-term value creation.
    • Drive innovation pipelines including new product launches, product renovations, and category expansion opportunities.
    • Translate consumer insights, market trends, and competitive intelligence into actionable growth strategies.
    • Lead integrated marketing campaigns across digital, media, shopper marketing, PR, and experiential channels.
    • Manage marketing investment and budget allocation to maximize ROI and business impact.
    • Partner closely with Sales, Commercial, Supply Chain, Finance, R&D, and Regional teams to deliver growth objectives.
    • Strengthen consumer engagement through data-driven marketing, digital transformation, and personalized experiences.
    • Develop annual and long-range business plans, including market forecasts, portfolio strategy, and demand generation initiatives.
    • Build, coach, and develop a high-performing marketing organization while fostering a culture of innovation and accountability.



The Successful Applicant

A successful Head of Marketing (FMCG) should have:

    • Bachelor's degree in Marketing, Business Administration, Economics, or related discipline.
    • 12+ years of progressive marketing experience within FMCG, consumer goods, food & beverage, personal care, or related industries.
    • Proven track record of managing large consumer brands and delivering sustainable business growth.
    • Experience leading brand strategy, innovation, media planning, consumer insights, and integrated marketing communications.
    • Strong exposure to both traditional and digital marketing ecosystems.
    • Demonstrated success in managing sizeable marketing budgets and cross-functional stakeholder engagement.
    • Experience leading and developing high-performing marketing teams.



What's on Offer

If you are ready to take on this exciting challenge in the FMCG industry in Jakarta, we encourage you to apply.

Contact
Narita Mandela
Quote job ref
JN-092026-7097219
Phone number
+622129588802

Job summary

Function
Marketing
Sub Sector
Brand & Design
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
South Jakarta
Contract Type
Permanent
Consultant name
Narita Mandela
Consultant contact
+622129588802
Job Reference
JN-092026-7097219

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.