Michael Page Indonesia Logo

Main menu

  • Home
  • Jobs+

    Searching for a job?

    • https://www.michaelpage.co.id/
    • Job search
    • Submit your CV
    • Career advice
    • Salary guide

    Looking to return to Indonesia?

    • https://www.michaelpage.co.id/
    • Membangun Negeri

    Jobs search advice

    • Changing jobs
    • Resume and cover letter
    • Salary and negotiation
    • Interview
    • Starting out

    Quick job search

  • Recruiting+

    Looking to hire?

    • Recruitment Services
    • Management Advice
    • Indonesian Returnees
    • Reasons to Partner with Michael Page
    • Our Sourcing Methodology
    • Candidate Verification
    • Job Advertising: ReachTalent

    High Volume/ Project Recruitment

    • https://www.michaelpage.co.id/
    • Our Approach
    • Our Solutions
    • Our Successes
    • Our Team
    • Testimonials
    • Contact Us

    Recruitment Expertise

    • https://www.michaelpage.co.id/
    • Banking & Financial Services
    • Engineering & Manufacturing
    • Finance & Accounting
    • Healthcare
    • Legal
    • Life Sciences
    • Marketing
    • Oil and Gas
    • Procurement & Supply Chain
    • Property, Facilities Management
    • Retail
    • Sales
    • Technology
    • Executive Search

    Ready to Recruit

    • Contact us now
    • Contact us now
  • Advice+

    Career advice

    • Career advice
    • Career progression
    • Changing jobs
    • Interview
    • Productivity and performance
    • Resume and cover letter
    • Salary and negotiation
    • Work-life balance

    Powering Asia's Future

    • https://www.michaelpage.co.id/
    • Stories from 9 inspirational leaders in Asia

    Transformational Leadership

    • Eight Executive Trends for 2020
    • Eight Executive Trends for 2020

    Management advice

    • Management advice
    • Engagement and retention
    • Hiring
    • Leadership
    • Staff development
    • Diversity and inclusion

    Market insights

    • Market insights
    • Market updates
    • Industry reports

    ABC's of Technology

    • https://www.michaelpage.co.id/
    • Download Humans of AI report
    • Download Humans of Blockchain report

    Leading Women

    • Women in Leadership Interviews
    • Women in Leadership Interviews

    Popular Articles

    • Cover letter and resume advice
    • Common interview questions
    • Prioritising wellbeing and a positive mindset
    • Virtual job interviews tips
    • Onboarding in remote teams
    • 8 must have qualities of an effective leader
  • About+

    About Us

    • Who we are
    • What we do
    • Work for us
    • Our management team
    • Media Releases
    • Awards
    • PageGroup
  • Join PageGroup+

    Join PageGroup

    • Join PageGroup
    • About PageGroup
    • Why choose us?
    • Your role here
    • Use your skills
    • FAQs
    • Apply now
  • Contact+

    Contact us

    • https://www.michaelpage.co.id/
    • Find our office
    • Looking to hire?
    • Submit your CV
    • Feedback
Sign In
Saved jobs (0)
Saved jobs (0)
Sign In
Login or Sign up
Search for a job

You are here

Home>Advice>Market Insights>Market updates>Strong employer branding: A key to success

Strong employer branding: A key to success

by Michael Page
-
27/01/2017
Strong employer branding — a key to success

More companies in Asia are paying attention to employer branding as a way to stand out in the increasingly competitive field of talent acquisition and retention. Already, 56% per cent of employers surveyed said that their organisations practise employer branding actively.

Traditional incentives such as salary increases remain one of the top considerations for candidates, especially in mainland China and emerging markets like Thailand and Indonesia. But other factors, such as career progression, training, work-life balance, and corporate values, are also rapidly becoming more of a “pull” factor for an increasing number of employees, particularly the millennials. This is especially true in Taiwan where salaries tend to stay relatively flat.

Companies that succeed in employer branding are those that can communicate clearly to employees what they stand for, and the culture and values the organisation promotes. Often, such companies have multi-channel digital strategies to promote their brand internally and externally. Almost two-thirds (55%) of the companies that practise employer branding engage with potential and current employees using internal and external social media platforms.

In Indonesia, for example — a relatively young market that is among the world’s most active users of Facebook and Twitter — 50% of employers use social media to reach talent under the age of 30. Start-ups that do not have enough resources to build their employer branding also often turn to social media to communicate their corporate journey and mission as part of their attraction and retention strategy.

Diversity and inclusion

Increasingly, more companies are ramping up their efforts in diversity and inclusion (D&I) to build their employer brand. International firms are typically at the head of the curve with D&I, often because they have policies mandated by regional or head offices, and many of them are seeking to localise their workforces to become more representative in the markets they operate in.

While D&I efforts can be better encouraged on the domestic front, local companies that are taking the biggest strides in this area are typically those looking to expand abroad: for example, several Chinese banks opening in Hong Kong and technology businesses expanding across the globe have made determined efforts to look more attractive to international talent, and this has included having clear policies on D&I.

The good news is that majority of employers across Asia (93%), comprising local firms and foreign multinationals, have said that they are committed, in varying levels, to supporting their D&I efforts. Among all, Singapore stood out, with 91% of employers affirming their commitment to D&I, as the local government continues to champion such efforts.

Throughout Asia, gender appears to be the top focus of most companies’ D&I programmes, with slightly over half (53%) of companies making a clear push for recruiting and promoting women in organisations. Beyond gender, companies are also focusing programmes on age (42%) and minority ethnic groups (34%).

5 ways to push D&I in your organisation

1. Have relevant programmes. To support a diversified workforce, companies should ideally have programmes that retain talent from different backgrounds. Some initiatives that have worked among our clients included leadership development schemes for women and fair performance reviews, with processes that neutralise bias.

2. Make it a genuine priority. For diversity and inclusion (D&I) programmes to truly make a difference, senior leaders will need to support the cause whole-heartedly and make it a point to personally practice D&I.

3. Create an environment that shows support. For example, if your company has a work-from-home policy, ensure that leaders are supporting this initiative 100% and that the employees have the tools, like laptops and remote access permissions, to telecommute productively. Otherwise, employees that the policies are just for show.

4. Avoid unconscious bias. Train managers to be more aware of their hidden biases. People tend to recruit talent who are most similar to their backgrounds and personality. However, such an approach reduces diversity and in the long run, new ideas and perspectives.

5. Do not forget inclusion. Once a diverse workplace is set in place, companies should follow up by introducing programmes that foster collaboration among the different groups. This can be done through organisation-wide projects, like corporate social responsibility initiatives, which allow employees of all levels to work with different groups.

 

Previous article
Made in Asia: rise of domestic brands
Made in Asia: Rise of domestic brands
by Michael Page
Read article
Next article
4 apps to boost your happiness at work - blog image
4 apps to boost your happiness at work
by Michael Page
Read article

Join over 50,000 readers!

Get a free weekly update via email here and help kick start your career.

Advertise Your Role With Us

Advertise Your Role With ReachTalent

Topics

  • Career Advice
  • Management Advice
  • Market Insights

Popular Articles

Popular Articles

  • Cover letter and resume advice
  • Common interview questions
  • Prioritising wellbeing and a positive mindset
  • Virtual job interviews tips
  • Onboarding in remote teams
  • 8 must have qualities of an effective leader

Tags

recruitment
team culture
Michael Page Indonesia Logo
  • Read our BlogRead our Blog
  • Follow us on facebookFollow us on facebook
  • Follow us on LinkedInFollow us on LinkedIn
  • Follow us on InstagramFollow us on Instagram
  • Watch us on YoutubeWatch us on Youtube

General

  • Cookies Policy
  • Email Disclaimer
  • Investor site
  • PageGroup corporate site
  • Privacy Policy
  • Site map
  • Site terms
  • Country/Region

Jobs by function

  • Banking & Financial Services
  • Construction
  • Digital
  • Engineering & Manufacturing
  • Executive Search
  • Finance & Accounting
  • Healthcare
  • Human Resources
  • Information Technology
  • Legal
  • Life Sciences
  • Marketing
  • Procurement & Supply Chain
  • Property, Facilities Management
  • Retail
  • Sales

Contact

  • Feedback
  • Jakarta office
  • Looking to hire?
  • Submit your CV
 

Accreditations

ISO27001 Accreditation

© PT Michael Page Internasional Indonesia (Company Registration No.09.03.1.70.88562) Level 12 One Pacific Place, Sudirman Central Business District, Jl. Jend. Sudirman Kav. 52 – 53 Jakarta 12190