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Senior Brand Manager - FMCG

Jakarta Permanent View Job Description
Currently seeking an experienced commercial and marketing leader to drive brand growth, revenue performance, and profitability across digital channels. This role carries full ownership of brand P&L and requires a strategic leader who can integrate brand building, e-commerce excellence, performance marketing, and team leadership to achieve ambitious growth targets.
  • Opportunity to become a key person to thrive the business
  • Leadership role

About Our Client

The client operates in the FMCG industry.

Job Description

  • Own and deliver the brand's revenue, profit, and growth targets.
  • Develop and execute end-to-end brand strategies across e-commerce, digital marketing, customer acquisition, and retention channels.
  • Drive business performance by analyzing sales, profitability, customer behavior, and market trends.
  • Lead brand planning, campaign execution, promotional strategies, and product growth initiatives.
  • Monitor and optimize key commercial metrics including traffic, conversion, average order value, customer acquisition, and retention.
  • Ensure effective allocation of marketing investments to maximize ROI and profitability.
  • Lead, coach, and manage multiple functional teams, including Brand Operations, Creative Content, Performance Marketing, and KOL/Affiliate Marketing.
  • Identify growth opportunities through new product launches, channel expansion, and market insights.
  • Conduct regular performance reviews, competitor analysis, and consumer research to refine business strategies.
  • Partner closely with senior leadership to develop annual business plans and long-term growth strategies.

The Successful Applicant

  • Bachelor's degree in Marketing, Business, Management, or related field.
  • Minimum 3 years of experience at Manager or Senior Manager level.
  • Proven ownership of brand or category P&L, with accountability for revenue and profitability performance.
  • Strong experience managing consumer brands within FMCG, beauty, skincare, health, wellness, or related categories.
  • Deep understanding of e-commerce ecosystems, including marketplace management, content marketing, performance advertising, and affiliate/KOL strategies.
  • Demonstrated experience leading multiple teams or managers across different functions within brand or marketing organizations.
  • Strong commercial acumen with the ability to translate business data into actionable growth strategies.
  • Excellent leadership, stakeholder management, and decision-making capabilities.
  • Comfortable working in a fast-paced, entrepreneurial, and performance-driven environment.

What's on Offer

Exciting career path and competitive package.

Contact
Cheren Filus
Quote job ref
JN-102026-7130499
Phone number
+62 21 2958 8838

Job summary

Function
Marketing
Sub Sector
Marketing/Director/VP
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Jakarta
Contract Type
Permanent
Consultant name
Cheren Filus
Consultant contact
+62 21 2958 8838
Job Reference
JN-102026-7130499

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.