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Senior Brand Manager - FMCG

Jakarta Permanent View Job Description
The Senior Brand Manager will be responsible for leading brand strategy, integrated marketing communications, innovation initiatives, and brand growth across key product categories.
  • Opportunity to join a multinational company
  • Competitive pay with great career prospect

About Our Client

A leading organisation in the FMCG industry, based in Jakarta.

Job Description

Brand Strategy & Growth

  • Develop and execute annual and long-term brand strategies to drive sustainable business growth.
  • Strengthen brand positioning, equity, and consumer relevance across all touch points.
  • Identify market opportunities and translate consumer insights into actionable business strategies.
  • Ensure consistent brand communication and messaging across online and offline channels.



Marketing Communication

  • Lead the development and execution of integrated marketing campaigns.
  • Collaborate closely with creative, media, and digital teams to deliver impactful consumer engagement initiatives.
  • Monitor campaign effectiveness and optimise performance based on data and consumer feedback.
  • Build strong brand awareness and differentiated market positioning.



Innovation & New Product Development

  • Partner cross-functionally to identify innovation opportunities and support new product development initiatives.
  • Lead go-to-market planning for product launches and portfolio expansion projects.
  • Manage innovation pipelines from concept development through commercialization.
  • Evaluate market trends and emerging consumer needs to identify future growth opportunities.



Digital & Consumer Engagement

  • Drive digital marketing initiatives and enhance brand presence across relevant platforms.
  • Leverage consumer data, market analytics, and digital insights to improve campaign effectiveness.
  • Explore new engagement channels and innovative marketing approaches to reach evolving consumer segments.



Commercial & Cross-Functional Collaboration

  • Work closely with Sales, Trade Marketing, Supply Chain, and Product Development teams to ensure seamless execution of growth initiatives.
  • Manage marketing budgets effectively and deliver measurable return on investment.
  • Present recommendations and business cases to senior management when required.

The Successful Applicant

Required Qualifications

  • Bachelor's Degree in Marketing, Business, Communications, or related disciplines.
  • Proven experience in Brand Management within FMCG, consumer goods, personal care, food & beverage, or related industries.
  • Strong expertise in brand communication and integrated marketing.
  • Hands-on experience in new product development (NPD) and product launch execution.
  • Good understanding of digital marketing, consumer engagement, and modern marketing ecosystems.
  • Experience working within a challenger brand environment is highly preferred.



Preferred Attributes

  • Entrepreneurial mindset with strong ownership mentality.
  • Agile, adaptable, and comfortable operating in a fast-paced environment.
  • Creative thinker with the ability to challenge conventional approaches.
  • Strong commercial acumen and consumer-centric mindset.
  • Energetic and passionate about building brands that stand out in the market.
  • Able to bring fresh perspectives and modern marketing approaches.
  • Strong interpersonal and stakeholder management skills.

What's on Offer

  • Competitive base salary complemented by benefits.
  • Opportunities for professional development and career advancement.
  • Comprehensive health and wellness benefits.
  • Inclusive and supportive working environment.



Contact
Cheren Filus
Quote job ref
JN-082026-7083706
Phone number
+62 21 2958 8838

Job summary

Function
Marketing
Sub Sector
Marketing/Director/VP
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Jakarta
Contract Type
Permanent
Consultant name
Cheren Filus
Consultant contact
+62 21 2958 8838
Job Reference
JN-082026-7083706

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.