Head of Sales - Media/Ads

Commercial Strategy & Revenue Growth

• Develop and implement short-term and long-term sales strategies aligned with company objectives.
• Drive overall revenue growth through new business acquisition, account expansion, and strategic partnerships.
• Identify market opportunities, industry trends, and competitive intelligence to strengthen the market position.
• Establish annual, quarterly, and monthly sales targets and ensure achievement across all sales channels.
• Develop pricing, commercial frameworks, and revenue optimization initiatives.

Business Development

• Lead new client acquisition initiatives across advertisers, agencies, brands, corporations, government entities, and strategic partners.
• Build and maintain relationships with senior decision-makers and key stakeholders.
• Identify and negotiate strategic partnerships, collaborations, sponsorships, and commercial alliances.
• Expand the organization's portfolio of clients and business opportunities.

Sales Leadership

• Lead, mentor, and develop the sales team to consistently exceed performance targets.
• Create a high-performance culture based on accountability, customer focus, and continuous improvement.
• Define sales KPIs, incentive structures, and performance management frameworks.
• Conduct regular performance reviews, coaching sessions, and capability development programs.

Key Account Management

• Personally manage and oversee strategic and high-value accounts.
• Ensure strong customer satisfaction, retention, and long-term relationship development.
• Resolve critical client issues and commercial escalations effectively.
• Increase revenue contribution from existing accounts through cross-selling and upselling initiatives.

Forecasting & Reporting

• Own sales forecasting, pipeline management, and revenue planning processes.
• Prepare accurate sales reports and business performance updates for executive leadership.
• Analyze sales performance metrics and implement corrective actions when necessary.
• Monitor profitability and contribution margins across business segments.