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Head of Marketing (Alcohol)

South Jakarta Permanent View Job Description
The Head of Marketing will lead the development and execution of brand and marketing strategy in Indonesia, building distinctive, desirable, and culturally relevant brands while protecting their global identity. The role requires a strong brand builder rather than simply a campaign executor, combining consumer insight, cultural understanding, creativity, commercial thinking, and disciplined brand stewardship.
  • Opportunities for professional development and growth.
  • Fast and growing company culture

About Our Client

Our client is a leading multinational alcoholic beverages company with a strong portfolio of globally recognized brands. With a rich heritage and a commitment to craftsmanship, quality, and responsible enjoyment, the company combines global brand excellence with deep understanding of local consumers and culture. In Indonesia, the organization is focused on building distinctive, premium brands that are globally consistent while remaining authentic and culturally relevant to the local market.

Job Description

The Head of Marketing (Alcohol) should responsible for :

  • Lead the brand strategy and annual marketing plan, translating global brand positioning and heritage into locally relevant strategies for the Indonesian market.
  • Act as the guardian of brand equity, ensuring consistent positioning, identity, storytelling, and premium brand experience across all consumer touchpoints.
  • Build strong local cultural relevance, connecting the brand's global heritage with Indonesian culture, lifestyle, communities, and consumer occasions in an authentic way.
  • Develop consumer and cultural insights to identify emerging trends, behaviors, occasions, and opportunities that strengthen brand desirability and differentiation.
  • Lead integrated marketing campaigns across digital, social, PR, experiential, partnerships, events, and on-trade channels.
  • Drive distinctive brand experiences and collaborations with relevant local creators, communities, hospitality partners, and cultural opinion leaders.
  • Partner closely with Sales, Trade/Customer Marketing, and regional teams to translate brand strategy into sustainable commercial growth.
  • Manage marketing investment and monitor brand health, campaign effectiveness, consumer engagement, and overall business impact.
  • Collaborate with regional and global stakeholders, bringing strong local market perspectives while maintaining alignment with global brand strategy.
  • Ensure all brand activities comply with responsible marketing principles, company standards, and applicable regulations for alcoholic beverages.

The Successful Applicant

A successful Head of Marketing (Alcohol) should have:

  • 7+ years of experience in Brand Management, Marketing, or Consumer Marketing, ideally within FMCG, or other brand-led industries.
  • Proven 8-10 years of experience in building brands and brand equity, beyond campaign execution or short-term activation.
  • Strong understanding of Indonesian consumers, culture, lifestyle, and emerging trends, with the ability to translate cultural insights into brand opportunities.
  • Demonstrated ability to balance global brand consistency with local market relevance and authenticity.
  • Strong strategic thinking combined with excellent creative judgment and storytelling capability.
  • Experience developing and executing integrated marketing campaigns and premium consumer experiences.
  • Strong commercial mindset with the ability to connect marketing strategy to consumer recruitment, brand growth, and business performance.
  • Experience working in a multinational or matrix organization, with strong stakeholder management across local, regional, and global teams.
  • Strong leadership and agency management capabilities, with experience managing creative, media, PR, digital, and experiential partners.
  • Excellent communication and influencing skills; fluency in Bahasa Indonesia and English preferred.

What's on Offer

This is an opportunity to shape the future of an iconic global brand in Indonesia, combining the strength of its international heritage with the richness of local culture. You will have the freedom to influence how the brand shows up locally, create meaningful consumer experiences, and build lasting brand equity in one of the region's most dynamic markets.If you meet the requirements and are interested in this role, we encourage you to apply.

Contact
Narita Mandela
Quote job ref
JN-102026-7116356
Phone number
+622129588802

Job summary

Function
Marketing
Sub Sector
Marketing/Director/VP
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
South Jakarta
Contract Type
Permanent
Consultant name
Narita Mandela
Consultant contact
+622129588802
Job Reference
JN-102026-7116356

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.