GM Commercial (Retail)

As a GM Commercial (Retail), your main responsibilities will include:

• Own and drive the overall Direct-to-Consumer (D2C) business strategy, performance, and profitability across all consumer touchpoints.
• Lead a nationwide retail network, ensuring strong store productivity, operational excellence, customer experience, and sustainable revenue growth.
• Oversee and accelerate the growth of the e-commerce business, optimizing traffic, conversion, customer acquisition, retention, and digital performance.
• Develop and execute marketplace strategies to maximize sales, profitability, assortment effectiveness, and channel expansion.
• Drive omnichannel growth initiatives that seamlessly integrate online and offline customer journeys and experiences.
• Lead merchandising and commercial planning, including assortment strategy, pricing, inventory management, and category performance optimization.
• Manage a large-scale commercial P&L (IDR 500B+) with a strong focus on revenue growth, gross margin enhancement, and operational efficiency.
• Build and enhance CRM and loyalty programs to increase customer lifetime value, repeat purchases, personalization, and customer engagement.
• Champion a customer-centric culture by improving customer satisfaction, advocacy, retention, and overall brand experience across all channels.
• Establish a performance-driven organization with clear accountability for key business metrics, including D2C revenue, gross margin, customer lifetime value, repeat purchase rate, omnichannel customer growth, inventory turnover, and NPS/CSAT performance.