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Marketing Director - Retail/ FMCG

Jakarta Permanent View Job Description
Currently seeking an experienced and commercially minded Marketing Director to lead the overall brand and marketing agenda for a portfolio of established consumer brands. This leadership role will be responsible for driving sustainable business growth through strategic brand management, integrated marketing initiatives, strong team leadership, and cross-functional collaboration.
  • Opportunity to become a key person to thrive the business
  • Leading the marketing team of the brand

About Our Client

An established organisation in the consumer industry.

Job Description

  • Lead the development and execution of long-term brand and marketing strategies across multiple brands to drive revenue growth, profitability, and market share expansion.
  • Oversee annual business planning, budgeting, resource allocation, and marketing investment to maximize return on investment and operational effectiveness.
  • Strengthen brand positioning and customer engagement through impactful marketing campaigns, content strategies, and customer experience initiatives.
  • Partner closely with commercial, operations, finance, and other key stakeholders to ensure alignment between marketing priorities and overall business objectives.
  • Analyze consumer behavior, market dynamics, competitor activities, and industry trends to identify growth opportunities and areas for optimization.
  • Drive the development and execution of integrated marketing programs across online and offline channels, ensuring consistency in brand messaging and customer experience.
  • Provide leadership and coaching to the marketing team, fostering a high-performance culture focused on collaboration, innovation, and continuous improvement.
  • Oversee media planning and digital marketing activities, including social media strategy, influencer/KOL engagement, content development, and campaign performance measurement.
  • Evaluate opportunities for market expansion, including the assessment of new retail locations, business initiatives, and strategic growth projects.
  • Monitor marketing effectiveness through data-driven insights and ensure initiatives contribute positively to business performance and profitability.

The Successful Applicant

    • Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
    • Minimum 10 years of progressive marketing experience, including significant leadership responsibility within consumer-focused businesses.
    • Proven track record leading integrated marketing communications across both traditional and digital channels.
    • Demonstrated experience managing and developing high-performing teams.
    • Exposure to working with international brand owners, global stakeholders, or well-established local brands with full ownership of brand strategy and execution.
    • Strong understanding of media strategy, digital marketing, performance tracking, influencer/KOL management, and omnichannel customer engagement.
    • Experience utilizing market research, consumer insights, and analytics to inform strategic decision-making.
    • Proven ability to oversee content creation initiatives across social media, events, multimedia, design, and brand communications through internal teams and external agencies.
    • Strong commercial acumen with the ability to understand and influence business performance through effective marketing investment and P&L management.
    • Excellent stakeholder management, communication, presentation, and influencing skills.
    • Fluent in both English and Bahasa Indonesia.



What's on Offer

  • Competitive base salary package.
  • Annual THR (Religious Holiday Allowance).
  • Additional benefits in line with company policy.
Contact
Cheren Filus
Quote job ref
JN-102026-7116263
Phone number
+62 21 2958 8838

Job summary

Function
Marketing
Sub Sector
Marketing/Director/VP
What is your area of specialisation?
Retail
Location
Jakarta
Contract Type
Permanent
Consultant name
Cheren Filus
Consultant contact
+62 21 2958 8838
Job Reference
JN-102026-7116263

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.