Performance Marketing Manager - F&B

Jakarta Permanent
  • Well established company
  • Well known brand

About Our Client

Well known fast food chain.

Job Description

  • Work with Regional Performance Marketing team to align regional & local marketing strategies.
  • Drive revenue, achieve targeted ROI and maintain positive KPI trends; Determine Daily, Weekly, monthly, and quarterly and annual revenue forecasts and budgets.
  • Evaluate KPIs of all marketing channels (display, video, retargeting, in-app marketing, referring partners, social, email, SEM, SEO, etc.) by channel Dine-in, TakeAway and Delivery and determine necessary adjustments to optimize overall marketing effectiveness in line with budgeted marketing spend.
  • Evaluate Search marketing and optimizing keyword portfolios and bid management strategies and refining campaigns through ad copy tests, landing pages, negative keywords, etc.
  • Working closely with media agency to achieve objectives.
  • Plan Push Notification, SMS and email-marketing calendar and in close cooperation with CRM Marketing. Measure results and ROI of these campaigns. Build an email-target database and define opportunities to grow the size of the database.
  • Work with the Brand, Product & Channel Marketing team to create aligned consumer communications across all channels (Online, offline, in-store) and to ensure both strong commercial and consistent brand messages.
  • Work with the IT & Tech team on web-commerce & app campaign calendars, detailing the timelines of tactical promotions, along with other campaigns
  • Website optimization: Define opportunities on site (structure) and content to drive Search Engine Optimization
  • Deliver clear, concise and reliable reporting on all activities to BOD & key stakeholders

The Successful Applicant

  • Bachelor in Marketing, Communications, Advertising or related field (or equivalent commercial experience) with 5 years in ecommerce retail experience, either on media agency or client side
  • Detailed understanding/knowledge of Organic Search (required), Paid Search (required), sales conversion (required), promotions, loyalty programs, etc
  • Highly proficient in using digital ads platforms such as Facebook Ads, Google Ads, Search Ads etc.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Have good understanding on mobile attribution tools (e.g. Appsflyer) and its customization possibilities (custom dashboards, API modification, etc)
  • Understand the basic of mobile app fraud methods and its monitoring tool (e.g Appsflyer Protect 360 or Adjust Prevention Suite)
  • Have a good understanding of MMP, Google Analytics, AppAnnie, Firebase, Google Tag Manager etc.
  • Strong analytical skills and data-driven thinking
  • Highly motivated, open-minded and able to work on fast-paced environment
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Get used to working with huge amount of data and able to perform spreadsheets-based formula to translate campaign data to actionable insights
  • Experiences in handling programmatic ad buying (e.g. DV360, The Trade Desk), ad server, verification tools would be a plus

What's on Offer

  • Well established company
  • Well known brand
  • Career enhancement
Jessica Jade
Quote job ref
Phone number
+62 21 2958 8812

Job summary

Contract Type
Consultant name
Jessica Jade
Consultant contact
+62 21 2958 8812
Job Reference