Marketing Manager - Retail (Fashion)

Campaigns & Creative Marketing

• Spearhead end-to-end development of 360° seasonal and brand campaigns-from initial concept to final execution.
• Transform product collections and brand milestones into engaging narratives across all consumer touchpoints.
• Oversee campaign timelines, creative production workflows, and performance metrics.

Influencer & Creator Strategy

• Cultivate and maintain strategic partnerships with fashion influencers, content creators, and stylists.
• Lead influencer initiatives from ideation through execution, including performance tracking and ROI analysis.
• Launch and scale micro-influencer programs to drive organic growth and community engagement.

PR & Brand Activations

• Organize and execute high-impact press events, retail launches, and immersive brand experiences.
• Partner with media outlets and lifestyle brands to unlock co-marketing opportunities.
• Elevate brand presence through earned media and culturally resonant storytelling.

Content & Distribution

• Direct the creation of visual and editorial content across formats-photo, video, short-form, and more.
• Ensure consistent brand expression across digital platforms, retail environments, and campaign assets.
• Collaborate closely with creative and e-commerce teams to ensure cohesive content rollout.

Performance & Insights

• Establish and track key marketing metrics including engagement, reach, sentiment, and ROI.
• Leverage data insights and audience feedback to optimize campaign strategies and creative direction.