Head of Marketing - Tourism Industry - Jakarta Based

Jakarta Permanent
  • Equivalent to director level.
  • Competitive compensation and benefits.

About Our Client

Do you love travelling and being part of the tourism industry? Do you have at least 12 years of working experience in the marketing field, and an individual who is customer-obsessed? If you answer yes to all the questions, our key client might be looking for profile like you to join their elite team as the Head of Marketing. With borders re-opening, and people are seeing the importance of travelling, our client is committed to grow their brand in Indonesia market, dominating both domestic and international market share.

Job Description

Reporting to the CEO and the Regional team, this role will be responsible to lead the whole marketing team in Indonesia. Being part of the team, you are required to design and develop company strategies for marketing and managing the execution. Other responsibilities include:

  • Leading the marketing team in order to accelerate the business, both within the online and offline team.
  • Leveraging data and analytics to drive insights.
  • Developing and implementing marketing strategies, setting social media and coordinating the PR.
  • Supporting product development by bringing local insights and test the products in local market.
  • Achieving and maintaining market leadership in the business.
  • Executing strong internal and external communications with all stakeholders to develop clear market positioning.
  • Ensuring that branding and traffic acquisitions are achieved with optimal investment level.
  • Building amazing marketing campaigns and stories that resonate with targeted audience and creating virality.
  • Managing a highly potential marketing team, and to ensure that each of the team members' development is being taken care of.
  • Directing product development, communication, digital, social media campaign, lead generation, revenue retention and growth.
  • Designing and developing offline and online / digital marketing strategies for Indonesia.
  • Developing short-term and long-term plans and budgets for overall marketing programs to be in line with the company's objectives.
  • Managing the marketing budget, and overseeing potential regional marketing operations.

The Successful Applicant

Our client is looking for a high calibre individual with an impressive track record in marketing, and also someone with an entrepreneur spirit. This role is only opened to Indonesian who had experience working in the local market, with preference in the e-commerce / start up background. Excellent English communication in both verbal and written is a must.

Other requirements include:

  • At least 12 years of working management experience in marketing operations, with multi-national companies are preferred.
  • Master degree, or MBA from a top tier business school are optional, but Bachelor's from related degree is a must.
  • Digital marketing experience is a plus, but experience in marketing is a must. .
  • Strong leadership with excellent influencing, communication and presentation skills.
  • Strong ability to set clear measurable objectives, delegate responsibilities, assesses, recognise and reward performance.
  • Drive and hunger to achieve results Independent, self-starter and initiative, and the ability to work in fast-paced and ambiguous environment.
  • Entrepreneurial mindset with a great personality and ability to make decisions.
  • Excellent business acumen and willingness to be hands-on, and work within tight deadlines.
  • High commitment, motivation and flexibility.
  • Data driven, and passionate about the client's brand.

What's on Offer

You will be part of a team which promotes healthy culture, and if you are passionate about tourism, travelling or hospitality, this role is going to change your lives. Competitive compensation and benefits will also be provided, which includes incredible insurance, and travel allowance.

Imeiniar Chandra
Quote job ref
Phone number
+62 21 2958 8832

Job summary

Sub Sector
What is your area of specialisation?
Transport & Distribution
Contract Type
Consultant name
Imeiniar Chandra
Consultant contact
+62 21 2958 8832
Job Reference

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.