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Head of Marketing - Insurance Industry

Jakarta Permanent View Job Description
A leading Sharia life insurance provider is seeking a dynamic and strategic Head of Marketing to lead its nationwide marketing initiatives. This role is ideal for a seasoned marketing leader who is passionate about strengthening brand presence, driving digital innovation, and educating the market about the value of Sharia insurance products.
  • Drive marketing growth and brand impact for a rising Sharia insurance firm.
  • Collaborative and purpose-driven working environment.

About Our Client

The company is a prominent player in the insurance industry with a robust organisational structure and a commitment to innovation. It is well-established and recognised for its focus on delivering exceptional services and products to its clients.

Job Description

As the Head of Marketing, your main responsibilities will include:

  • Develop and execute integrated marketing strategies to elevate brand positioning and increase product visibility in the market.
  • Lead go-to-market strategy, including product launches, customer acquisition campaigns, and digital-first initiatives.
  • Build and optimize performance across digital marketing channels, including social media, paid ads, SEO/SEM, email, and online partnerships.
  • Drive creative, impactful campaigns that enhance brand image and consumer understanding of Sharia-based insurance benefits.
  • Oversee market education programs to promote awareness, trust, and relevance of Sharia insurance solutions.
  • Collaborate with cross-functional teams (Product, Distribution, Digital, and Compliance) to ensure cohesive brand communication.
  • Lead, mentor, and develop a high-performing marketing team.

The Successful Applicant

A successful Head of Marketing should have:

  • Minimum 15 years of experience in marketing, preferably within the insurance or financial services industry.
  • Strong expertise in digital marketing, online customer engagement, and performance-driven marketing strategies.
  • Proven track record in go-to-market execution and scaling online channels to drive brand growth.
  • Strategic thinker with the ability to translate insights into compelling campaigns and brand storytelling.
  • Strong communication skills with proficiency in English.
  • Professional presence with excellent leadership, presentation, and stakeholder management skills.
  • Passionate about promoting Sharia financial products and educating the public on their benefits.

What's on Offer

  • Attractive benefits package and competitive compensation.
  • Opportunity to work in a leading insurance company.
  • Supportive and professional work environment.
  • Opportunities for career advancement within the organisation.
  • Comprehensive training and development programmes.



If you are ready to take the next step in your marketing career and make a significant impact in the insurance industry, we encourage you to apply.

Contact
Yasodara Oeyanto
Quote job ref
JN-112025-6884070
Phone number
+62 21 2958 8850

Job summary

Function
Marketing
Sub Sector
Marketing/Director/VP
What is your area of specialisation?
Financial Services
Location
Jakarta
Contract Type
Permanent
Consultant name
Yasodara Oeyanto
Consultant contact
+62 21 2958 8850
Job Reference
JN-112025-6884070

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.