Deputy Sales Head - Modern Trade (Electronics)

Modern Trade Sales & Key Account Management

• Develop and implement Modern Trade channel strategies for assigned MT retailers and national chains.
• Expand account coverage by identifying and onboarding new MT partners.
• Drive sell‑in targets through structured negotiation, strategic planning, and regular account engagement.
• Oversee sell‑out activities, promotions, pricing execution, visibility programs, and in‑store initiatives.

Distribution & Channel Development

• Build and execute a distribution expansion road map to strengthen product availability within MT networks.
• Monitor channel performance and propose data‑backed improvements to drive market penetration.

Sell‑out Tools & Promoter Management

• Manage and optimize sell‑out tools, including promotional programs, incentives, and marketing campaigns.
• Provide direction and leadership to promoter teams to ensure high‑quality customer engagement.
• Ensure promoters have the right structures, training, and competencies to meet business targets.

Cross‑Functional Collaboration

• Coordinate with internal teams (logistics, customer service, supply chain, sales operations) to ensure smooth order execution, stock availability, and problem resolution.
• Facilitate accurate forecasting and variant planning through data sharing and demand insights.

External Engagement

• Maintain strong, trust‑based relationships with MT retailers, business partners, and store‑level staff.
• Collaborate with partners on strategic plans to achieve shared business objectives.
• Represent the brand during negotiations, issue resolution, and training activities.