Commercial Director - SANITARY & FLOORING

Commercial Strategy & Leadership

• Develop and execute the overall commercial strategy aligned with company growth targets.
• Translate business objectives into sales, pricing, and market expansion plans.
• Provide strong leadership to sales, marketing, and commercial teams.

Sales & Revenue Growth

• Own and deliver annual revenue, margin, and volume targets.
• Drive growth across key flooring segments (e.g. residential, commercial, hospitality, healthcare, industrial).
• Expand market share through new channels, regions, and customer segments.
• Lead major bids, tenders, and negotiations for large-scale flooring projects.

Key Account & Channel Management

• Manage and strengthen relationships with key developers, contractors, architects, designers, distributors, and retailers.
• Oversee strategic partnerships and long-term customer agreements.
• Ensure effective channel strategy across project sales, retail, dealer, and OEM (as applicable).

Pricing, Margin & Contract Management

• Define pricing strategy to balance competitiveness and profitability.
• Oversee contract terms, discounts, rebates, and commercial risk management.
• Monitor margins by product, customer, and channel; implement corrective actions when needed.

Market & Product Strategy

• Analyze market trends, competitor activity, and customer needs in the flooring industry.
• Collaborate with product and operations teams on product mix, launches, and lifecycle management.
• Support positioning of flooring solutions (e.g. vinyl, SPC, laminate, carpet tiles, engineered wood, ceramic).

Marketing & Brand Development

• Oversee marketing strategy including branding, promotions, specifications, and go-to-market plans.
• Ensure strong engagement with architects, consultants, and influencers.
• Support development of technical and commercial sales tools.

Team Leadership & Performance

• Build, coach, and lead a high-performing commercial organization.
• Set clear KPIs, incentive schemes, and performance management processes.
• Foster a culture of accountability, collaboration, and customer focus.

Forecasting & Reporting

• Own sales forecasting, budgeting, and commercial reporting.
• Present performance updates, risks, and opportunities to senior leadership.
• Ensure data-driven decision-making across the commercial function.