Assistant Manager - Strategic Marketing (Agrochemical)

Proprietary Product Development:

• Research and identify new product opportunities by analyzing international market trends.
• Lead the introduction of a minimum of 7-8 new concepts annually in the Indonesian market, aiming for a 10-15% future growth.

Product Portfolio Strategy:

• Conduct a thorough analysis of the product portfolio to identify gaps and potential for new products.
• Collaborate with sales and relevant departments to assess feasibility, including intellectual property, sourcing, manufacturing, regulatory, and financial aspects.
• Make informed decisions on product development based on these assessments.

Project Analysis & Approval:

• Prepare detailed project analyses, including market research reports and ASP analysis.
• Present these analyses to management for approval and provide regular updates on key projects and markets.
• Offer insights and feedback to management to guide strategic decisions.

Project Planning, Execution Monitoring & Prioritization:

• Organize and oversee project plans for confirmed initiatives, including setting priorities and determining initiation timings.
• Monitor project progress by collaborating closely with R&D, regulatory, and marketing teams, ensuring any challenges are addressed promptly.

Strategic Alliances for New Business Opportunities:

• Identify and assess potential joint development projects with other companies, defining the scope and framework for collaboration.
• Negotiate and execute legal contracts with the assistance of the legal team.
• Maintain strong corporate relationships with partner companies.

Marketing & Branding Communication:

• Provide input and guidance to other departments for both external and internal communication efforts.
• Promote the brand through digital and social media, focusing on the Asia-Pacific region, including Indonesia, the Philippines, Vietnam, and Australia.
• Develop and deliver product training to respective countries.