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Aquaculture - Commercial Marketing Manager

Indonesia Permanent View Job Description
The role is responsible for developing and executing regional marketing strategies to drive brand growth and market penetration across Southeast and East Asia. It combines strategic leadership with hands-on execution, focusing on Go-to-Market planning, demand generation, and cross-channel marketing to accelerate commercial success.
  • company that cares about sustainability
  • worldwide presence

About Our Client

The client is a global leader in sustainable aquaculture, specializing in premium seafood products with a strong focus on responsible farming and environmental stewardship. They operate across multiple regions, including Asia, and are known for combining high-quality standards with a commitment to social and ecological sustainability-making them a trusted partner for retailers, food service, and consumers seeking ethically sourced products.

Job Description

Key Responsibilities

  • Regional Marketing Strategy &GTM Leadership
    • Develop and execute comprehensive Go-to-Market strategies tailored to SEA and EA markets.
    • Localize global product concepts and create regional value propositions.
    • Identify growth pockets, channel opportunities, and category trends.
  • Growth Acceleration & Demand Generation
    • Design customer-journey-based marketing funnels across channels.
    • Drive sustainable growth in awareness, trial, conversion, and loyalty.
  • Cross-Channel Marketing Execution
    • Develop integrated marketing plans across retail, e-commerce, digital, and trade marketing.
    • Oversee campaign planning, execution, tracking, and optimization.
  • Market & Consumer Insights
    • Gather and translate consumer insights and market data into actionable strategies.
    • Evaluate pricing, competitive landscape, and channel performance.
  • Regional Business Development Support
    • Partner with commercial teams for customer acquisition and channel expansion.
    • Build business cases for new opportunities.
  • Hands-On Leadership
    • Operate with an entrepreneurial mindset and build processes in early-stage markets.
    • Work cross-functionally with Sales, Supply Chain, Operations, and Global Marketing.
  • Product & Portfolio Management
    • Support global teams in regional NPD prioritization and feasibility.
    • Adapt packaging, claims, pricing, and positioning to local needs.
  • Trade Marketing & Channel Activation
    • Develop trade marketing programs to support distributor performance.
    • Lead category development initiatives with key channel partners.



The Successful Applicant

Essential

  • Bachelor's degree in Marketing, Business, or related field.
  • Minimum 5 years in marketing roles within SEA or EA.
  • Proven Go-to-Market success in fast-moving categories.
  • Experience in B2B and B2C marketing, private label & branded.
  • Cross-channel marketing experience (retail, digital, e-commerce).
  • Fluent in English.



Preferred

  • Master's degree (MBA).
  • Certifications in digital marketing, brand strategy, or insights.
  • Experience in food, FMCG, or seafood.
  • Experience in matrix/global organizations.
  • Additional Asian language(s).



What's on Offer

  • Opportunity to shape and scale a region from the ground up.
  • Work in a dynamic, global environment with cross-functional collaboration.
Contact
Emeline Purnama
Quote job ref
JN-122025-6909476
Phone number
+622129588810

Job summary

Function
Marketing
Sub Sector
Analysis & Planning
What is your area of specialisation?
Industrial / Manufacturing
Location
Indonesia
Contract Type
Permanent
Consultant name
Emeline Purnama
Consultant contact
+622129588810
Job Reference
JN-122025-6909476

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.