Before an interview you should not only thoroughly prepare your answers but also research the company. Having an understanding of the company’s background allows you to talk compellingly about their business and how you can add value.
Places to look for information before an interview include:
- The company website
- News websites
- Online forums
- Corporate literature
- The Companies Registration Office
- Professional bodies associated with the job
Pay attention to what people are saying about the company in forums and in the news, and note how the company presents itself in its own literature.
What to know:
- Company culture
- Key products and services
- Unique selling points
You also need to research the role, matching your skills and experience with the job description.
What you need to show:
- Evidence of increased profitability
- Problem-solving capabilities
- Relationship-building skills
- That you can identified opportunities
- Proven history of generating business
If you fall short of criteria outlined in the job ad or position description, close the gap by identifying transferable or complementary skills you do have.