Before an interview you should not only thoroughly prepare your answers but also research the company. Having an understanding of the company’s background allows you to talk compellingly about their business and how you can add value.Places to look for information before an interview include:The company websiteLinkedInNews websitesOnline forumsCorporate literatureThe Companies Registration OfficeProfessional bodies associated with the jobPay attention to what people are saying about the company in forums and in the news, and note how the company presents itself in its own literature.What to know:Company cultureKey products and servicesDemographicUnique selling pointsCompetitorsYou also need to research the role, matching your skills and experience with the job description.What you need to show:Evidence of increased profitabilityProblem-solving capabilitiesRelationship-building skillsThat you can identified opportunitiesProven history of generating businessIf you fall short of criteria outlined in the job ad or position description, close the gap by identifying transferable or complementary skills you do have.Cover letter & resume adviceAdvice for mature age job seekersHow to address selection criteriaHow to write a winning resume View more... Job interview tips5 ways to handle interview nervesPreparing for an interviewTips for making a great impression View more... Growing your careerWhy you should never take a counter offerHow to stay marketableHow to get a promotion View more... Making your next career moveBoosting your educational achievementsHow to maintain a work life balanceWhen to take the next career step View more...